Turkish Airlines Miles&Smiles Card – Animated Promo Film

Lighthouse VFX crafted a 12-minute animated promo film for Turkish Airlines Miles&Smiles Card, designed to immerse frequent flyers in a world of exclusive privileges and rewards. Built with a distinctive visual language, the film blends 3D animation with a non-photorealistic cel shader and stylized animation timing, delivering a bold and memorable aesthetic that stands apart from conventional commercial storytelling.

To achieve this unique look, our team developed a hybrid visual approach by projecting specially painted 2D backgrounds onto 3D models. This technique allowed us to merge the depth and flexibility of 3D animation with the artistic richness of hand-crafted 2D environments, resulting in a cohesive and visually striking universe. Every character and environment was meticulously designed to maintain consistency across the entire film, ensuring a seamless and immersive viewing experience.

From concept to final delivery, Lighthouse VFX handled every stage of production, including scriptwriting, character design, environment creation, animation, and post-production. The narrative follows a hero character progressing through the Miles&Smiles ecosystem, earning points, upgrading his card, and unlocking a premium lifestyle through Turkish Airlines’ loyalty program.

Broadcast onboard Turkish Airlines flights and across digital platforms, the film has reached millions of passengers worldwide, transforming brand communication into an engaging cinematic journey that reflects the global spirit of the airline.

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Agency — Innocean Worldwide Istanbul

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