Chasing scale, energy, and imagination, Lighthouse VFX brought Casumo’s Super Snowball campaign to life with a seamless blend of cel animation, 2D animation, and 3D animation techniques.

The film opens with hand-crafted, cel-animated Casumo characters, setting a playful and stylized tone before launching into a globe-spanning adventure. With a single teleportation moment, the snowball is sent to Mount Everest, where the journey begins. From there, it rolls across a series of richly designed environments, growing in scale and spectacle as it collects prizes along the way. Each location—from emerald mines and the streets of New York to the Arctic, the Winter Olympics, and the plains of Serengeti—is crafted with a distinct visual identity, combining graphic 2D styling, expressive cel animation, and photoreal 3D environments.

This hybrid animation approach allowed us to maintain the charm and clarity of cel and 2D animation while enhancing depth, lighting, and cinematic movement through 3D workflows. The transitions between techniques are fluid and intentional, creating a continuous sense of motion and escalation as the snowball grows larger with every new prize and destination.

Broadcast across Europe and UK, the Casumo Super Snowball commercial stands as a bold example of mixed-technique animation for advertising, where storytelling, design, and technical execution come together to deliver a high-impact, visually dynamic campaign.

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