We brought the warmth of outdoor cooking into the heart of the home with this dynamic commercial for Profilo’s latest oven technology. Blending live action with stylized storytelling, the film opens on sunlit family picnics, capturing the simple joy of cooking over a campfire. As a father slowly turns a chicken over open flames, the scene seamlessly transitions into a modern kitchen, where Profilo’s innovative oven recreates that same evenly cooked, fire-kissed flavor indoors.

At Lighthouse VFX, we successfully combined cel animation, 2D animation, and advanced visual effects (VFX) to craft a cohesive and engaging narrative. The integration of hand-crafted cel animated characters with live action footage adds a playful and distinctive visual layer, while our VFX work ensures smooth, cinematic transitions between outdoor and indoor environments. The result is a visually rich commercial that connects tradition with innovation through storytelling.

From concept to execution, this project highlights our expertise in hybrid animation techniques, commercial VFX production, and seamless compositing. By merging classic cel animation aesthetics with modern 2D workflows and high-end visual effects, we created a film that not only showcases Profilo’s product features but also evokes the emotional essence of shared family moments and authentic cooking experiences.

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Agency — Rafineri