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Year:
2025
Client:
Arçelik
Arçelik — Turkey’s most iconic global tech brand — teamed up with Lighthouse VFX to give their legendary mascot, Çelik, a bold new era.
After weeksof passion, craft, and cutting-edge design, we’re proud to reintroduce Çelik: sharper, stronger, and cooler than ever before.
This film marks his epic comeback — the very first look at Çelik in his brand-new form, reborn through the hands of our talented studio.
Agency — Sharpcake
Key Visuals
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Lighthouse Team
Creative Director — Arman Sernaz
Animation Director — Oktay Nikseresht
Project Director — Gamze Sernaz
Studio Producer — Arda Topaloglu
Post Producers — Ecem Saman
Animation Artists — Batuhan Ozer, Alireza Vaziri, Mahmoud Salamin
CG Artists — Hossein Moayed, Farzin Yaghoobi, Ali Seirafi, Onur Zeka, Fethi Batu Tozan, Mahdi Khodadadi
Motion Graphics Artists — Valery Skachkov
2D Artists — Orkun Altan, Beyza Omay
CG Pipeline Specialist — Sercan Oguz
Information Technology Specialist — Refik Alomerovic
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