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Çelik Relaunch

Guess who is back?

Year:  
2025
Client:  
Arçelik

Arçelik — Turkey’s most iconic global tech brand — teamed up with Lighthouse VFX to give their legendary mascot, Çelik, a bold new era.

After weeksof passion, craft, and cutting-edge design, we’re proud to reintroduce Çelik: sharper, stronger, and cooler than ever before.

This film marks his epic comeback — the very first look at Çelik in his brand-new form, reborn through the hands of our talented studio.

Key Visuals

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Lighthouse Team

Creative Director Arman Sernaz

Animation Director  — Oktay Nikseresht

Project Director Gamze Sernaz

Studio Producer Arda Topaloglu

Post Producers Ecem Saman

Animation Artists Batuhan Ozer, Alireza Vaziri, Mahmoud Salamin

CG ArtistsHossein Moayed, Farzin Yaghoobi, Ali Seirafi, Onur Zeka, Fethi Batu Tozan, Mahdi Khodadadi

Motion Graphics ArtistsValery Skachkov

2D Artists Orkun Altan, Beyza Omay

CG Pipeline Specialist Sercan Oguz

Information Technology SpecialistRefik Alomerovic

Follow the Light.