We brought the spirit of classic animation to life for OSEM’s Bamba chips campaign with a vibrant cel animation approach that celebrates the simple pleasures of everyday moments. In this playful commercial, characters move through a series of spontaneous and joyful scenes, from chaotic mornings and pillow fights to roller coaster thrills, open-window road trips, shadow play games, and even a whimsical ride through a car wash with their dogs. Each moment is crafted to reflect the carefree energy and emotional connection that defines the Bamba brand.

As Lighthouse VFX, we were exclusively responsible for the cel animation production of the film, delivering hand-crafted animation that captures the warmth, charm, and expressive quality of traditional techniques. Every frame was carefully designed and animated to maintain a lively rhythm, enhancing the storytelling while staying true to the timeless aesthetic of cel animation.

Blending character-driven storytelling with high-quality execution, this project highlights our expertise in 2D and cel animation for commercial films, creating visually engaging content that resonates with audiences across global markets.

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Production company — Rabel

Post company — Gravity

Director — Roni Kleiner

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